Using what you have learned in this chapter, come up with a product or service – something you haven’t seen before. Design a 30 minute commercial (infomercial) for this imaginary product or service that you believe would be effective in persuading consumers to purchase the product or patronize the service.
- Briefly describe the product or service. The more unusual or different it is, the more time you will need explaining/describing it.
- Describe the ad in terms of action and write a script for the actors to follow. (Who are the characters and what do they do and say – if you want a particular actor or location, say so – but also tell why.)
- Discuss whether your appeals were primarily to emotion or logic or the reputation of the presenter or company (or a mix of two or more) and why you think they would be effective.