Get a Free Quote
1 347 433 89 86
Call Us Now

Infomercial Design

Using what you have learned in this chapter, come up with a product or service – something you haven’t seen before. Design a 30 minute commercial (infomercial) for this imaginary product or service that you believe would be effective in persuading consumers to purchase the product or patronize the service.

  1. Briefly describe the product or service. The more unusual or different it is, the more time you will need explaining/describing it.
  2. Describe the ad in terms of action and write a script for the actors to follow. (Who are the characters and what do they do and say – if you want a particular actor or location, say so – but also tell why.)
  3. Discuss whether your appeals were primarily to emotion or logic or the reputation of the presenter or company (or a mix of two or more) and why you think they would be effective.

No Comments Yet.

Leave a reply